This is one of the famous marketing gimmick mostly executed by eastern and north-eastern railway Tea vendors.
Probable benefits:
1) Helps to create a differentiated product which stands above the Branded product.
2) Thus giving a benefit to create better positioning of the product.
3) Using negative campaign, it stands out in the market which is highly unstructured without any brand of its own due to generic nature of tea.
4) Helps to be on the top of the regular or frequent passenger's/consumer's mind by giving a decent tea but quoting it as bad.
One thing, I would like to notify readers is that it is a Marketing tactics and not a strategy as the same tactics has been used by many vendors without any changes or definite lifecycle of the campaign.
This "Kharab chai" Brand did not have any copyright restrictions thus has been adopted/copied blindly by numerous vendors but with inferior quality tea, this has resulted in reduced popularity and notoriously sliding revenue in quick time.
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